The Moo, the What, the Where, and the How

Who is Mr. Moo?

Mr. Moo is a magical little mouse with a big mission—to help young children build great habits through kindness, imagination, and fun. Using positive reinforcement, he turns everyday moments into opportunities to celebrate good behaviour.

What does Mr. Moo do?

Mr. Moo keeps an eye on children everywhere, rewarding kind and thoughtful behaviours with tiny tokens of appreciation. From tidying up to taking turns, he’s all about encouraging small but important choices that make a big difference.

Where is Mr. Moo?

Mr. Moo’s whereabouts are a mystery—just like Santa or the Tooth Fairy, he travels unseen, popping into homes and classrooms through magical entry points like closets and cupboards, leaving clues that he's visited.

How does Mr. Moo help?

Encouraging good behaviour can be challenging, but Mr. Moo makes learning about kindness and responsibility a delight. With a little imagination and a touch of magic, his method—small, meaningful rewards for good behaviour—gives parents, teachers, and caregivers a playful tool that truly works and kids genuinely love.

How else can Mr. Moo be involved?

The fun doesn’t stop at rewards! Mr. Moo might leave tiny footprints, surprise notes, or even move his hat to a new hiding place. His quiet presence sparks endless curiosity, creativity, and conversation—kids love to guess where he’s been and what he might do next. The magic of Mr. Moo is only limited by your imagination

Oh, and also, why "Moo"?

It’s just his name—nothing to do with cows! His full name is Montgomery Moo, but friends call him Mr. Moo. And fun fact: “Moo” is one of the first playful sounds young kids can say, which makes it easy for them to remember and fun to say.